Saturday Industry Demo Track and WorkshopsSaturday 14 November 2026, 14:15 – 15:45

Guru AI Demo

AI-supported music learning and creative practice.

Company description:

GuruAI is a UK-based EdTech startup on a mission to democratise music education, making learning a musical instrument more accessible, affordable, and engaging for everyone, anywhere in the world.

Founded in 2023, GuruAI is developing an intelligent, AI-powered music learning platform that provides personalised, real-time feedback to aspiring musicians. Unlike conventional online tutorials and learning applications, GuruAI uses computer vision and machine learning to understand how individuals physically interact with their instruments, offering tailored guidance on technique, accuracy, and performance.

GuruAI is backed by internationally respected stakeholders from the music industry and business.

Our initial focus is guitar education, where we are developing an AI-powered virtual guitar tutor that can observe a learner's playing, identify areas for improvement, and adapt feedback to their individual needs.

The technology builds upon academic research in human-computer interaction, artificial intelligence, music education, and biometric sensing, exploring how intelligent systems can support the development of musical skills.

GuruAI's longer-term ambition extends beyond guitar, towards a scalable platform supporting multiple musical instruments and learning environments. By combining cutting-edge research with accessible technology, GuruAI aims to remove traditional barriers to musical education and empower the next generation of musicians, regardless of their background, location, or previous experience.

Demo description:

What if learning a musical instrument was as simple as picking up your phone, grabbing up a guitar, and receiving personalised feedback from an intelligent tutor?

In this interactive demonstration, GuruAI will showcase its AI-powered guitar learning platform, designed to make musical education more accessible, engaging, and personalised.

Delegates will have the opportunity to experience how GuruAI uses computer vision and machine learning to analyse guitar playing in real time, transforming an ordinary smart device into an intelligent learning interface.

Using a guitar and a standard computer/device, the presentation will demonstrate the performance of a scale while the system observes hand movements and evaluates the performance. GuruAI's proprietary models analyse the player's technique and provide immediate, actionable feedback, helping learners understand what they are doing well and where they can improve.

The demonstration will highlight three key innovations:

Real-time musical understanding: How AI can interpret physical movements and recognise guitar-playing techniques through audio + computer vision.

Personalised feedback: How machine learning can support individualised learning by identifying correct and incorrect playing techniques.

Accessible music education: How everyday consumer technology can enable new approaches to instrumental learning without requiring expensive specialist equipment.

The technology builds upon interdisciplinary research spanning human-computer interaction, music education, artificial intelligence, and biometric sensing, translating academic research into a practical educational application.

Beyond demonstrating the current prototype, we will explore GuruAI's broader vision for the future of intelligent music education, including adaptive learning experiences, musical proficiency assessment, and the potential to support additional instruments.

Whether you're an experienced musician, a complete beginner, or simply curious about the intersection of AI and creativity, this demonstration offers an opportunity to experience how emerging technologies could transform the way we learn, practise, and engage with music.